
Via i09, here are four 1993 Japanese commercials for Georgia canned coffee, featuring part of the Twin Peaks cast and directed by David Lynch. Several of the i09 comments were surprisingly negative, alleging Lynch debased his masterpiece for profit. I’m a huge Lynch fan — I know more about him and his work than anyone outside of film school ought to — and I think these commercials are totally consistent with the spirit of the series.
Think about it — these are Japanese commercials for canned coffee. The premise is both joke and punchline. It’s brilliant. I have to assume the Lynch purists missed the extremely dark, absurdist comedy that made Twin Peaks great. Lynch’s best work is always a mixture of comedy and horror. C’mon — Frank Booth! Who else could make a nitrous-huffing rapist/murderer simultaneously terrifying and hilarious? Well, Dennis Hopper also deserves a lot of credit. When you finally realize that Lynch’s version of Dune is really a comedy these commercials will make perfect sense.
The only valid criticism I can imagine is the gratuitous use of the Log Lady, whose character had become emblematic of the series (and therefore the brand), even though she was a relatively minor part of the story. It’s true!

I’m going to have to watch all of Lynch’s commercials, now. I had no idea he’d worked for Michael Jackson, Nissan, and Sony.

















